https://minjisung.com Minji Sung Wed, 27 Nov 2024 17:43:46 +0000 https://minjisung.com en https://minjisung.com/Known Wed, 27 Nov 2024 17:43:46 +0000 Minji Sung https://minjisung.com/Known Known is an all-in-one platform simplifying global product sourcing, shipping, and logistics. Offering tools for purchase order management, customs brokerage, inspections, and audits, it combines exceptional service with intuitive technology to streamline international supply chains for businesses. The brand direction was inspired by three keywords provided by the client: streamlined, global, and unified. Project will be updated once the new identity launches. Role: Brand Designer <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/16b09de94fa2503a226f660b523729657456a2149de9b973c7f8d2ca264d0910/known01.png" data-mid="222536317" border="0" src="https://freight.cargo.site/w/1000/i/16b09de94fa2503a226f660b523729657456a2149de9b973c7f8d2ca264d0910/known01.png" /> https://minjisung.com/Yendo Wed, 21 Dec 2022 20:49:35 +0000 Minji Sung https://minjisung.com/Yendo Yendo is a fintech startup company that offers the first-ever-vehicle-secured credit card, unlocking the equity trapped in the largest asset owned by financial underserved consumers, their cars.&nbsp;Yendo's brand identity centers around the concept of transforming your car into a financial asset. The design system, by excluding human photography, focuses on visuals depicting an optimistic journey, conveying the message that credit is attainable for over 100 million Americans who own a car. Role: Brand Design Originally with Red Antler <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd117939f27ea6ea908de40fd403c960039972ad0aba6432ed1892f98c6cee72/yendo_img_01_logo.jpg" data-mid="204989933" border="0" src="https://freight.cargo.site/w/1000/i/fd117939f27ea6ea908de40fd403c960039972ad0aba6432ed1892f98c6cee72/yendo_img_01_logo.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/13f77b4d18f72ffaba592c0e241ec89878f6b72a29a0a68db0b4ed2dd4c3ceee/Slide-16_9---51.jpg" data-mid="204028160" border="0" src="https://freight.cargo.site/w/960/i/13f77b4d18f72ffaba592c0e241ec89878f6b72a29a0a68db0b4ed2dd4c3ceee/Slide-16_9---51.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3277006c2a65b00a58e4a64ebc91fca6eacd8e2e013fb958b163df9f6f1454fd/Slide-16_9---52.jpg" data-mid="204028169" border="0" src="https://freight.cargo.site/w/960/i/3277006c2a65b00a58e4a64ebc91fca6eacd8e2e013fb958b163df9f6f1454fd/Slide-16_9---52.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/16d6fde89250ec30595caca481a59c2075df9fd99fd3e4172a5a85d6fc79e9e7/yendo_Creditcard.jpg" data-mid="204007985" border="0" src="https://freight.cargo.site/w/960/i/16d6fde89250ec30595caca481a59c2075df9fd99fd3e4172a5a85d6fc79e9e7/yendo_Creditcard.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a23a1df8011eb06bd8f90a67ada0fa19c62b61f393e2ae51fe43d10c1fd55cb7/yendo_Creditcard_Carrier.jpg" data-mid="204007988" border="0" src="https://freight.cargo.site/w/960/i/a23a1df8011eb06bd8f90a67ada0fa19c62b61f393e2ae51fe43d10c1fd55cb7/yendo_Creditcard_Carrier.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d83cc6ca7aa7ac30a4e41cb0a08e0f4640f3abe314189f0a24b13a5fcc20fbe6/yendo_billboard.jpg" data-mid="204007992" border="0" src="https://freight.cargo.site/w/1000/i/d83cc6ca7aa7ac30a4e41cb0a08e0f4640f3abe314189f0a24b13a5fcc20fbe6/yendo_billboard.jpg" /> https://minjisung.com/Uptop Wed, 21 Dec 2022 20:50:04 +0000 Minji Sung https://minjisung.com/Uptop Uptop is a platform focused on enhancing customer loyalty through Web3 technologies. It allows businesses to create personalized, blockchain-based rewards such as NFTs, tokens, and memberships to engage users and foster brand loyalty. Customers can easily access rewards via a crypto wallet, enabling seamless saving, redeeming, and exchanging of rewards from partner brands. Role: Design Lead Creative Direction: Christopher Knowles Design: Mai Saito&nbsp;Digital Design: Sarah McNutt <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8717c404d71ecdb7d83ab2b779ab761a96aca6df11c7f2d1c676b965b4aa609f/Uptop_intro_02.gif" data-mid="162706019" border="0" src="https://freight.cargo.site/w/1000/i/8717c404d71ecdb7d83ab2b779ab761a96aca6df11c7f2d1c676b965b4aa609f/Uptop_intro_02.gif" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d1988db6f235e6cd052f1b41d7469c7b2995be4a4210f7cf234095dcb72c17a4/uptop-02.png" data-mid="162704770" border="0" src="https://freight.cargo.site/w/1000/i/d1988db6f235e6cd052f1b41d7469c7b2995be4a4210f7cf234095dcb72c17a4/uptop-02.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f7da0c70c5338d00883ad864b79b228d2cf8489448ccf52a15f277c4e5f3aa7a/uptop-03.gif" data-mid="162704885" border="0" src="https://freight.cargo.site/w/1000/i/f7da0c70c5338d00883ad864b79b228d2cf8489448ccf52a15f277c4e5f3aa7a/uptop-03.gif" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b98894c22976aaabb05d0160a3ce9bd4df068ed05fb40487fd7d4abaafcd52fd/uptop-04.png" data-mid="162706046" border="0" src="https://freight.cargo.site/w/1000/i/b98894c22976aaabb05d0160a3ce9bd4df068ed05fb40487fd7d4abaafcd52fd/uptop-04.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c32af7ccb86f83c3f93a900b8b0eec95fca1c2f7cb27e9269a4c45afa12037c3/uptop-05.png" data-mid="162706098" border="0" src="https://freight.cargo.site/w/1000/i/c32af7ccb86f83c3f93a900b8b0eec95fca1c2f7cb27e9269a4c45afa12037c3/uptop-05.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6c369548f083f2671e2883780f1ffc4c3511b593f8c095e8276557091cd47d96/uptop-06.png" data-mid="162706099" border="0" src="https://freight.cargo.site/w/1000/i/6c369548f083f2671e2883780f1ffc4c3511b593f8c095e8276557091cd47d96/uptop-06.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/958fd200dec0ad8b9bd325775a2b15d4d8231f723b922440ef1c0ad79c91bae7/uptop-07.png" data-mid="162704777" border="0" src="https://freight.cargo.site/w/1000/i/958fd200dec0ad8b9bd325775a2b15d4d8231f723b922440ef1c0ad79c91bae7/uptop-07.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3772ca291f9131f769a900e50b5a32bb84d92995bd06b3e9732f2c1ed1310dd3/uptop-08.png" data-mid="162704778" border="0" src="https://freight.cargo.site/w/1000/i/3772ca291f9131f769a900e50b5a32bb84d92995bd06b3e9732f2c1ed1310dd3/uptop-08.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b8ee2814aff305614b5a6d171d57af569f1b973b267e5bb449b0b36734190ea7/uptop-08b.png" data-mid="162704779" border="0" src="https://freight.cargo.site/w/1000/i/b8ee2814aff305614b5a6d171d57af569f1b973b267e5bb449b0b36734190ea7/uptop-08b.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6b519820aa92e0121513d9fae36152d5e32604bd6abf14ea773227471fdca72b/uptop-09.png" data-mid="162704780" border="0" src="https://freight.cargo.site/w/1000/i/6b519820aa92e0121513d9fae36152d5e32604bd6abf14ea773227471fdca72b/uptop-09.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b2d6497f77a7d57eb560eb5a8615e51e73c7a4cc2774c341d2261276dffc7660/uptop-10.png" data-mid="162704782" border="0" src="https://freight.cargo.site/w/1000/i/b2d6497f77a7d57eb560eb5a8615e51e73c7a4cc2774c341d2261276dffc7660/uptop-10.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9a0024e8e530728d8291efb5e4d9485629e0212aef4fec11c1c096d98db36564/uptop-11.png" data-mid="162704783" border="0" src="https://freight.cargo.site/w/1000/i/9a0024e8e530728d8291efb5e4d9485629e0212aef4fec11c1c096d98db36564/uptop-11.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/406ebe62cef587ac2f8c110066d5ea771d66ba79c6e11f3c2b083976f59bad5b/uptop-12.png" data-mid="162705997" border="0" src="https://freight.cargo.site/w/1000/i/406ebe62cef587ac2f8c110066d5ea771d66ba79c6e11f3c2b083976f59bad5b/uptop-12.png" /> https://minjisung.com/Hide-Me-Please Wed, 27 Nov 2024 14:33:21 +0000 Minji Sung https://minjisung.com/Hide-Me-Please Hide Me Please is a cozy, minimalist coffee shop tucked away in the Hongjae area. Its new brand identity draws inspiration from the shape of coffee drips, expanding this concept into a cohesive design system that also highlights their signature menu item of donuts. Role: Designer2023 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5299a7f90ee664b1bbea798f2675ee22a6516aee0816134acf1a4d74ccb54b78/hmp01_Texture.png" data-mid="222528671" border="0" src="https://freight.cargo.site/w/1000/i/5299a7f90ee664b1bbea798f2675ee22a6516aee0816134acf1a4d74ccb54b78/hmp01_Texture.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/de6edfe830781866265e016ba697bba0bb25e751088eb62d579570fc6c9a8894/hmp02.png" data-mid="222524850" border="0" src="https://freight.cargo.site/w/1000/i/de6edfe830781866265e016ba697bba0bb25e751088eb62d579570fc6c9a8894/hmp02.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/299a776c7ea9e242328fdaf579d3712c4aeecf9e86e067cfc163a6b5dd2a3bad/hmp03.png" data-mid="222522561" border="0" src="https://freight.cargo.site/w/1000/i/299a776c7ea9e242328fdaf579d3712c4aeecf9e86e067cfc163a6b5dd2a3bad/hmp03.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b8e5a8c710fd061cc4e71831a26e1c344f94c5ee12112c9c3ea020aeee9df710/hmp04.png" data-mid="222522562" border="0" src="https://freight.cargo.site/w/1000/i/b8e5a8c710fd061cc4e71831a26e1c344f94c5ee12112c9c3ea020aeee9df710/hmp04.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/64a2eba590117ada5b664102bf2cd510f875b9f7576ad22d6df7b71ad560f5c8/hmp05.png" data-mid="222522563" border="0" src="https://freight.cargo.site/w/1000/i/64a2eba590117ada5b664102bf2cd510f875b9f7576ad22d6df7b71ad560f5c8/hmp05.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/12ed9a9eb4e2892c00b35a1fd198b6687578d29d3a29993fc7f197a52294533f/hmp06.png" data-mid="222522564" border="0" src="https://freight.cargo.site/w/1000/i/12ed9a9eb4e2892c00b35a1fd198b6687578d29d3a29993fc7f197a52294533f/hmp06.png" /> https://minjisung.com/Burton-Refresh Wed, 21 Apr 2021 23:03:59 +0000 Minji Sung https://minjisung.com/Burton-Refresh For the global snowboard brand Burton, I helped the team&nbsp; for their rebranding process. The direction is heavily inspired by how snowboard creates lines not only from its own shape but also by paths it takes when going down the mountains. Role: Designer <img width="1908" height="910" width_o="1908" height_o="910" data-src="https://freight.cargo.site/t/original/i/6122866881e9c244f3e0aa0aa134ba2a6c8ac358a81033121a02b8d5672a0c5a/Burton_Frame-1.png" data-mid="106040608" border="0" src="https://freight.cargo.site/w/1000/i/6122866881e9c244f3e0aa0aa134ba2a6c8ac358a81033121a02b8d5672a0c5a/Burton_Frame-1.png" /> <img width="1908" height="636" width_o="1908" height_o="636" data-src="https://freight.cargo.site/t/original/i/ecd9be9fd5e63432df43bb7e135e484b55d9121c73a2903a0aa85a1da6985a9d/Frame-2.png" data-mid="106040617" border="0" src="https://freight.cargo.site/w/1000/i/ecd9be9fd5e63432df43bb7e135e484b55d9121c73a2903a0aa85a1da6985a9d/Frame-2.png" /> <img width="986" height="986" width_o="986" height_o="986" data-src="https://freight.cargo.site/t/original/i/bd830d0793d39147a3adb2435c8655e4bd28504b833ca55880bdb79c9abeb1ea/Frame-3.png" data-mid="106040618" border="0" src="https://freight.cargo.site/w/986/i/bd830d0793d39147a3adb2435c8655e4bd28504b833ca55880bdb79c9abeb1ea/Frame-3.png" /> <img width="1908" height="940" width_o="1908" height_o="940" data-src="https://freight.cargo.site/t/original/i/63195f995ff6ea84b406d4e7e0e76e3d526c61059e2a53be05fbc2f3f719913a/Frame-7.png" data-mid="106040621" border="0" src="https://freight.cargo.site/w/1000/i/63195f995ff6ea84b406d4e7e0e76e3d526c61059e2a53be05fbc2f3f719913a/Frame-7.png" /> <img width="1912" height="922" width_o="1912" height_o="922" data-src="https://freight.cargo.site/t/original/i/b2708eb6a144a28eaa82dadde3e1ba36c3742feaac4a83e2ee26988692e92ed4/Frame-4.png" data-mid="106040619" border="0" src="https://freight.cargo.site/w/1000/i/b2708eb6a144a28eaa82dadde3e1ba36c3742feaac4a83e2ee26988692e92ed4/Frame-4.png" /> https://minjisung.com/Marine-Stewardship-Council Wed, 21 Apr 2021 23:04:00 +0000 Minji Sung https://minjisung.com/Marine-Stewardship-Council Marine Stewardship Council is a sustainable seafood label organization. As a lead designer of the project, I worked closely with the art director and the team to build its new campaign identity that captures the joy you feel when having the first bite of good seafood dish. Role: Designer Art Director: Jess Pitera Photographer: Heami Lee <img width="2400" height="1200" width_o="2400" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c793a8e2c4ac81000ed7825867b4a50799f8b9caa244038fc1720c222f267e7a/BBM056_MSC_Pinterest_02.jpg" data-mid="106428615" border="0" src="https://freight.cargo.site/w/1000/i/c793a8e2c4ac81000ed7825867b4a50799f8b9caa244038fc1720c222f267e7a/BBM056_MSC_Pinterest_02.jpg" /><img width="2400" height="1200" width_o="2400" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f5f7a8911c4c601d6d73467b3905c7bbc5031ee3b4b8208f4048796a0961ae9c/MSC007_Poster_R2_Mockup_ms02.jpg" data-mid="106043109" border="0" src="https://freight.cargo.site/w/1000/i/f5f7a8911c4c601d6d73467b3905c7bbc5031ee3b4b8208f4048796a0961ae9c/MSC007_Poster_R2_Mockup_ms02.jpg" /><img width="2400" height="1200" width_o="2400" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d157fdcaa1d6e02aea6be4e8f02fcbe08edc768da4876838694a0601dc8d1ba1/20191013_untitled_046_small.jpg" data-mid="106424827" border="0" src="https://freight.cargo.site/w/1000/i/d157fdcaa1d6e02aea6be4e8f02fcbe08edc768da4876838694a0601dc8d1ba1/20191013_untitled_046_small.jpg" /> https://minjisung.com/All-Good-Things Wed, 21 Apr 2021 23:03:58 +0000 Minji Sung https://minjisung.com/All-Good-Things All good things is a two-person creative studio that works on branding and marketing projects in the social impact space. Website is live here! Role: Designer <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/bf29df8bd97bcd62d29617c048eadda28744c579c84669a428b94dac15c4b6b7/AGT_FinalPortfolio-13.png" data-mid="162508847" border="0" src="https://freight.cargo.site/w/1000/i/bf29df8bd97bcd62d29617c048eadda28744c579c84669a428b94dac15c4b6b7/AGT_FinalPortfolio-13.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0bc0883517cd34bc7b3d1ffcdd2e20c08e62fee49d43f75a84a572154ea0dbc3/AGT_WEB_MOCKUP_beigebg.gif" data-mid="107182137" border="0" src="https://freight.cargo.site/w/1000/i/0bc0883517cd34bc7b3d1ffcdd2e20c08e62fee49d43f75a84a572154ea0dbc3/AGT_WEB_MOCKUP_beigebg.gif" /><img width="8000" height="4501" width_o="8000" height_o="4501" data-src="https://freight.cargo.site/t/original/i/c2437f0ea4c593d4616fcd476dfe39f2360a31f015f306ca9934de6a37976a29/agt_portfolio_0502-09.jpg" data-mid="107182100" border="0" src="https://freight.cargo.site/w/1000/i/c2437f0ea4c593d4616fcd476dfe39f2360a31f015f306ca9934de6a37976a29/agt_portfolio_0502-09.jpg" /><img width="8000" height="4501" width_o="8000" height_o="4501" data-src="https://freight.cargo.site/t/original/i/90656a4b4147c03da10c42a0d41d3447a77a972547ec53130f7f4a6ab8f1ff2f/agt_portfolio_0502-10.jpg" data-mid="107182104" border="0" src="https://freight.cargo.site/w/1000/i/90656a4b4147c03da10c42a0d41d3447a77a972547ec53130f7f4a6ab8f1ff2f/agt_portfolio_0502-10.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/ef001135702db57bd71017e4d3e68fe6609d25a9e1214378a5811dc7997c3b79/agt_portfolio_0502-11-copy.jpg" data-mid="107182122" border="0" src="https://freight.cargo.site/w/1000/i/ef001135702db57bd71017e4d3e68fe6609d25a9e1214378a5811dc7997c3b79/agt_portfolio_0502-11-copy.jpg" /> https://minjisung.com/Ryllace-1 Wed, 21 Apr 2021 23:04:00 +0000 Minji Sung https://minjisung.com/Ryllace-1 Ryllace is a plus-size clothing brand to lead those who have struggled to buy perfect clothes from the limited market, and to live with intention and elevate their closets and shopping experience. As a part of the team, I worked closely with the creative director to design its brand identity including the logo, the clothing label, the packaging and the brand video. Role: Designer Creative Director: Allison Ross <img width="2400" height="1200" width_o="2400" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0d31c8b02fe9a6f4f0bdee8053e9fc292f95fc69ebcc970c67e3294b99511061/BBM054_LogoIntro.jpg" data-mid="106041050" border="0" src="https://freight.cargo.site/w/1000/i/0d31c8b02fe9a6f4f0bdee8053e9fc292f95fc69ebcc970c67e3294b99511061/BBM054_LogoIntro.jpg" /><img width="2400" height="1400" width_o="2400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/f7ca691b9cd0875d452aff0e5f0edb7d05c7ca8d908e8cfaab101be905e7a066/BBM054_RyllaceCS_Header_03_thumbnail.jpg" data-mid="106040966" border="0" src="https://freight.cargo.site/w/1000/i/f7ca691b9cd0875d452aff0e5f0edb7d05c7ca8d908e8cfaab101be905e7a066/BBM054_RyllaceCS_Header_03_thumbnail.jpg" /><img width="2400" height="1400" width_o="2400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/e2de311576404f8190908c0d2ddd3bfbf55ec13dd2ca34957f502b0e2495486f/BBM054_Navy_Headline.jpg" data-mid="106040986" border="0" src="https://freight.cargo.site/w/1000/i/e2de311576404f8190908c0d2ddd3bfbf55ec13dd2ca34957f502b0e2495486f/BBM054_Navy_Headline.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7f2bd515c1a98e6ffd10dd410c7bb3dab15f60e38dd57978b17479d3cf9317bb/Hangtag_02.jpg" data-mid="106041092" border="0" src="https://freight.cargo.site/w/1000/i/7f2bd515c1a98e6ffd10dd410c7bb3dab15f60e38dd57978b17479d3cf9317bb/Hangtag_02.jpg" /> <img width="3500" height="3500" width_o="3500" height_o="3500" data-src="https://freight.cargo.site/t/original/i/058a82ee0d22edd0ecc04773e8c89832f1653f44d615f04b18cc78dbc3c0360d/ClothingLabel_02.jpg" data-mid="106041086" border="0" src="https://freight.cargo.site/w/1000/i/058a82ee0d22edd0ecc04773e8c89832f1653f44d615f04b18cc78dbc3c0360d/ClothingLabel_02.jpg" /> <img width="2400" height="1400" width_o="2400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/b80ac69634585af8adb5d3aff365439b580ad61025bd5788d1d54c6029677d9e/BBM054_package_A.jpg" data-mid="106040994" border="0" src="https://freight.cargo.site/w/1000/i/b80ac69634585af8adb5d3aff365439b580ad61025bd5788d1d54c6029677d9e/BBM054_package_A.jpg" /><img width="2400" height="1200" width_o="2400" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4e0f3988d8bb013a6c1b3872da73e0ff5d30ec98b3c5d57a3fcf60f985b18ce8/BBM054_package_b.jpg" data-mid="106041055" border="0" src="https://freight.cargo.site/w/1000/i/4e0f3988d8bb013a6c1b3872da73e0ff5d30ec98b3c5d57a3fcf60f985b18ce8/BBM054_package_b.jpg" /> https://minjisung.com/CF Thu, 22 Apr 2021 04:14:59 +0000 Minji Sung https://minjisung.com/CF CF is an ammonia energy company. The brand identity is derived from the idea of transformative energy. With their brand focusing more on hydrogen energy, the identity reflects the transformation while portraying the structure of ammonia. Role: Senior Designer Creative Director: Daniel Andersson Design: Rodrigo Palmieri <img width="2401" height="1351" width_o="2401" height_o="1351" data-src="https://freight.cargo.site/t/original/i/7a290d9570d8f996be44d0d95887dbcc599388cb8d8822384eb69a10f33782ba/CF_portfolio_04112021-06.jpg" data-mid="106048367" border="0" src="https://freight.cargo.site/w/1000/i/7a290d9570d8f996be44d0d95887dbcc599388cb8d8822384eb69a10f33782ba/CF_portfolio_04112021-06.jpg" /><img width="2401" height="1351" width_o="2401" height_o="1351" data-src="https://freight.cargo.site/t/original/i/b1219731a8e8eafb2ff3466a00ee69854f37db8eca92c1ad4974ac31d2b33bc4/CF_portfolio_04112021-05.jpg" data-mid="106048371" border="0" src="https://freight.cargo.site/w/1000/i/b1219731a8e8eafb2ff3466a00ee69854f37db8eca92c1ad4974ac31d2b33bc4/CF_portfolio_04112021-05.jpg" /> <img width="2401" height="1351" width_o="2401" height_o="1351" data-src="https://freight.cargo.site/t/original/i/3c1e439b616e205dfe0d4bba298749d047dc81b62d6e81960efb6d8a3f75a04e/CF_portfolio_04112021-08.jpg" data-mid="106048375" border="0" src="https://freight.cargo.site/w/1000/i/3c1e439b616e205dfe0d4bba298749d047dc81b62d6e81960efb6d8a3f75a04e/CF_portfolio_04112021-08.jpg" /> <img width="2401" height="1351" width_o="2401" height_o="1351" data-src="https://freight.cargo.site/t/original/i/19cc0c4d3100230012a805e3b6e47293ba896d2a8186fec22b6bb11a392bfc13/CF_portfolio_04112021-07.jpg" data-mid="106048370" border="0" src="https://freight.cargo.site/w/1000/i/19cc0c4d3100230012a805e3b6e47293ba896d2a8186fec22b6bb11a392bfc13/CF_portfolio_04112021-07.jpg" /> <img width="2401" height="1351" width_o="2401" height_o="1351" data-src="https://freight.cargo.site/t/original/i/ce81d13ad3a6a41e3be1f6fb930e7dfe996829eec73b7eca7bda23a927f48878/CF_portfolio_04112021-09.jpg" data-mid="106048377" border="0" src="https://freight.cargo.site/w/1000/i/ce81d13ad3a6a41e3be1f6fb930e7dfe996829eec73b7eca7bda23a927f48878/CF_portfolio_04112021-09.jpg" /> <img width="2405" height="1501" width_o="2405" height_o="1501" data-src="https://freight.cargo.site/t/original/i/258bdbfd4e24b0ab4bc5d8c608985566f713909b85db9a0e98cf6948085c033f/CF_portfolio_04112021-10.jpg" data-mid="106048378" border="0" src="https://freight.cargo.site/w/1000/i/258bdbfd4e24b0ab4bc5d8c608985566f713909b85db9a0e98cf6948085c033f/CF_portfolio_04112021-10.jpg" /><img width="3574" height="1817" width_o="3574" height_o="1817" data-src="https://freight.cargo.site/t/original/i/65bff759b0295c17b3e53f2078ab6b3119a4e1b87a422e7cf21f4f3dc4b2a4d9/Screen-Shot-2023-01-31-at-12.19.42-PM.png" data-mid="166788059" border="0" src="https://freight.cargo.site/w/1000/i/65bff759b0295c17b3e53f2078ab6b3119a4e1b87a422e7cf21f4f3dc4b2a4d9/Screen-Shot-2023-01-31-at-12.19.42-PM.png" /> https://minjisung.com/Giffords-1 Thu, 22 Apr 2021 04:31:18 +0000 Minji Sung https://minjisung.com/Giffords-1 Based on the concept of combined courage of two opposite sides to fight against gun violence, the brand identity is built with having the navy symbolized as the center, and the combined counrage. I collaborated with the team to design its entire brand identity including the logo, the visual system and the brand book, and created the logo animation. Role: Designer Creative Director: Allison Ross Art Director: Jeremy Sadler <img width="2400" height="1200" width_o="2400" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4db403c907ff51328e25135eccc32e983f3febd77583507c4895f09e3dd9807a/BRANDBOOK_MESSAGING_GIF_2400x1200.gif" data-mid="106049308" border="0" src="https://freight.cargo.site/w/1000/i/4db403c907ff51328e25135eccc32e983f3febd77583507c4895f09e3dd9807a/BRANDBOOK_MESSAGING_GIF_2400x1200.gif" /><img width="2400" height="1200" width_o="2400" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3a0cab35d50e8ffa5df69d0a030131dfca9ac096759d9b60c020590f70428489/Giffords_Case_Study_Template_2400x1200_spread1.jpg" data-mid="106049126" border="0" src="https://freight.cargo.site/w/1000/i/3a0cab35d50e8ffa5df69d0a030131dfca9ac096759d9b60c020590f70428489/Giffords_Case_Study_Template_2400x1200_spread1.jpg" /> <img width="2400" height="1200" width_o="2400" height_o="1200" data-src="https://freight.cargo.site/t/original/i/15cb4aed4ba53a68971ed2e56c56eacfec72db8988023e0377a11b8e39b14a96/Giffords_Case_Study_Template_2400x1200_spread3.jpg" data-mid="106049125" border="0" src="https://freight.cargo.site/w/1000/i/15cb4aed4ba53a68971ed2e56c56eacfec72db8988023e0377a11b8e39b14a96/Giffords_Case_Study_Template_2400x1200_spread3.jpg" /> <img width="2400" height="1200" width_o="2400" height_o="1200" data-src="https://freight.cargo.site/t/original/i/db9ec8226f73b6ea07f22183bf19bd97cb9cabec285c2207fa48cdcb8532c5f1/Giffords_Case_Study_Template_2400x1200_spread2.jpg" data-mid="106049124" border="0" src="https://freight.cargo.site/w/1000/i/db9ec8226f73b6ea07f22183bf19bd97cb9cabec285c2207fa48cdcb8532c5f1/Giffords_Case_Study_Template_2400x1200_spread2.jpg" /> <img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/fbc364c84d6b2dd3b9d912ae477b1d2a1fa6fffc575977d07775ee468c55294a/TRIFOLD_2400x1200_V1.jpg" data-mid="106049127" border="0" src="https://freight.cargo.site/w/1000/i/fbc364c84d6b2dd3b9d912ae477b1d2a1fa6fffc575977d07775ee468c55294a/TRIFOLD_2400x1200_V1.jpg" />