Yendo is a fintech startup company that offers the first-ever-vehicle-secured credit card, unlocking the equity trapped in the largest asset owned by financial underserved consumers, their cars.
Yendo's brand identity centers around the concept of transforming your car into a financial asset. The design system, by excluding human photography, focuses on visuals depicting an optimistic journey, conveying the message that credit is attainable for over 100 million Americans who own a car.
Role: Brand Design
Originally with Red Antler
